Case studies are valuable pieces of evidence in your marketing programs. They demonstrate the thought process involved in creating solutions to previous problems, and they can give your prospective clients a boost of confidence in your abilities. Developing a case study, however, requires a balance of revealing enough background details—both of the problem and solution—while presenting it in in a way that doesn’t feel like you’re advertising. Read this article for great tips from 12 experts on how to create successful case studies: “Creating an Effective Case Study: 12 Important Tips to Remember.”

Want to elevate your customer experience with AI? Check out how #Allstate is using @AzureCognitiveServices to capture insights from customer calls to enable a more seamless customer experience.

This week's guest is Gerry Murry, a Research Director with IDC's Marketing and Sales Technology service. Marketing technology and related solutions are his specialty and he's got a great pulse on marketing budgets and trends. He confirms that we've seen an increase in social, content and digital marketing and that the significant upsurge in digital marketing is because it's "way less expensive for the reach that you get.

Working from home is here to stay, and more businesses will continue to implement either a fully remote work policy or adopt a hybrid work model strategy. Some employees, however, may find it difficult to be as productive at home as they are at the office, especially if they don’t have sufficient internet bandwidth.

Chief Executive Marc O'Dwyer shares that he started Big Red Cloud, an online cloud accounting software company, because as a business owner of a different company, he experienced problems with his own accounting systems and believed there had to be a better way.

Incorporating technology into business operations can be challenging because it's always evolving. Many companies simply can’t keep up — this is why many of them turn to managed IT services providers (MSPs) for their tech needs. Read on to learn more about them.

Ever heard someone argue that open source isn’t secure? Or that open source is difficult to maintain? Myths and misconceptions can hold your team back. Debunk the four most common misconceptions about open source and make the most of your #DevOps transformation with answers from #Microsoft.

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A great online shopping experience begins with great software. In this video, see how #AlaskaAirlines is using microservices, Microsoft Azure, and Windows Server Containers with Docker to launch new e-commerce features faster—in minutes versus days. When you’re ready to enhance your organization’s online services, contact Virtual Office Solutions to learn more.

Customer Experience starts from “being a customer-centric firm from the ground up” writes Ryanne Van Der Eijk’s in her article, “Four Ways to Boost Customer Experience (and Thus Hold onto Your Clients).” She states that it must start with a company culture that is focused on customer satisfaction. It requires employee training and buy-in, not just once but rather saturated in company trainings, workflow, processes and even the hiring process. There should be no doubt to your employees that your company is centered around the customer and their experience. Read Van Der Eijk’s article for tips on boosting customer experience with your business.