Microsoft is a provider of powerful and intuitive tools that improve efficiency, productivity, and security. And as phishing attacks become more sophisticated and prevalent, Microsoft is taking steps to protect its users, one of which is releasing powerful cybersecurity tools via Microsoft 365 Defender.

Do you need a website that'll convince people to sign up for your services or buy your product? The solution to conversion is simpler than you think. Here are five easy website essentials that will surely encourage conversion.
1. Optimize your website for mobile devices
More people are now surfing the web via smartphones and tablets.

Gartner’s “Voice of the Customer” offers insights to vendors’ customer relationships through statistical data. Learn how #GartnerInc’s study in CRM lead management can inform the success of your own company when managing leads.

“Customer Lifetime Value and the Subscription Economy” by Phani Nagarjuna is an interesting article about the concept that a customer has a quantifiable lifetime value—first considered in the magazine industry’s subscription-based revenue system. “In today’s always-connected, data-saturated economic system,” writes Nagarjuna, “business models have become the mainstay beyond just magazines and streaming video services.” He continues that “every business today” has a reason to consider its customers as continuing streams of revenue “rather than their individual, one-and-done purchases.” Read his article as you contemplate how to address the lifetime value of your customers.

Equip your company to sell smarter and manage leads more efficiently when you activate digital selling with #Microsoft. Subscribe now to learn more.

With advancements in cloud computing, disaster recovery (DR) has become more efficient and affordable than ever. However, many business owners still cling to some DR myths that can safely be disregarded, such as these three.
Myth 1: Tape backups are the best DR solution
Tape backups are physical objects that deteriorate over time.

Systems Imagination uses #Microsoft SQL Server 2019 Big Data Clusters to deliver personalized results based on petabytes of data to its customers within hours while simultaneously keeping operating costs low. Learn more with this video:

Today’s buyers are changing the rules of the game. Sellers must keep up. You can equip your business to sell smarter when you use #Microsoft and #Dynamics365 Sales for advanced insights and AI solutions. To learn more, check out this infographic:

To keep cyberthreats at bay, you need proactive cybersecurity solutions in your arsenal. They identify and contain threats before they wreak havoc on your systems and cause significant productivity and financial losses. Here’s all you need to know about proactive cybersecurity and how to implement it.