Solution overview video

When you use @Microsoft’s Activate Digital Selling solution, you equip your marketing and sales teams with the predictive #AI and unified customer data needed to make the digital buying experience rich, personal, and efficient. Learn more with this video:

5 Website conversion ideas for your business

Do you need a website that'll convince people to sign up for your services or buy your product? The solution to conversion is simpler than you think. Here are five easy website essentials that will surely encourage conversion.
1. Optimize your website for mobile devices
More people are now surfing the web via smartphones and tablets.

Customer Lifetime Value and the Subscription Economy

“Customer Lifetime Value and the Subscription Economy” by Phani Nagarjuna is an interesting article about the concept that a customer has a quantifiable lifetime value—first considered in the magazine industry’s subscription-based revenue system. “In today’s always-connected, data-saturated economic system,” writes Nagarjuna, “business models have become the mainstay beyond just magazines and streaming video services.” He continues that “every business today” has a reason to consider its customers as continuing streams of revenue “rather than their individual, one-and-done purchases.” Read his article as you contemplate how to address the lifetime value of your customers.

3 Disaster recovery myths, debunked

With advancements in cloud computing, disaster recovery (DR) has become more efficient and affordable than ever. However, many business owners still cling to some DR myths that can safely be disregarded, such as these three.
Myth 1: Tape backups are the best DR solution
Tape backups are physical objects that deteriorate over time.

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