“Customer Lifetime Value and the Subscription Economy” by Phani Nagarjuna is an interesting article about the concept that a customer has a quantifiable lifetime value—first considered in the magazine industry’s subscription-based revenue system. “In today’s always-connected, data-saturated economic system,” writes Nagarjuna, “business models have become the mainstay beyond just magazines and streaming video services.” He continues that “every business today” has a reason to consider its customers as continuing streams of revenue “rather than their individual, one-and-done purchases.” Read his article as you contemplate how to address the lifetime value of your customers.

Equip your company to sell smarter and manage leads more efficiently when you activate digital selling with #Microsoft. Subscribe now to learn more.

With advancements in cloud computing, disaster recovery (DR) has become more efficient and affordable than ever. However, many business owners still cling to some DR myths that can safely be disregarded, such as these three.
Myth 1: Tape backups are the best DR solution
Tape backups are physical objects that deteriorate over time.

Systems Imagination uses #Microsoft SQL Server 2019 Big Data Clusters to deliver personalized results based on petabytes of data to its customers within hours while simultaneously keeping operating costs low. Learn more with this video:

Today’s buyers are changing the rules of the game. Sellers must keep up. You can equip your business to sell smarter when you use #Microsoft and #Dynamics365 Sales for advanced insights and AI solutions. To learn more, check out this infographic:

To keep cyberthreats at bay, you need proactive cybersecurity solutions in your arsenal. They identify and contain threats before they wreak havoc on your systems and cause significant productivity and financial losses. Here’s all you need to know about proactive cybersecurity and how to implement it.

Interested in equipping your team with the security and hybrid capabilities of #Windows Server 2019? Check out this eBook from #Microsoft to learn how to update your infrastructure, enable cloud-native app creation, and more with Windows Server.

“Your social proof is the elements of conversation that verify your brand…it is built with every interaction you make on behalf of your brand,” writes Maleeka T. Hollaway. It includes testimonials, comments, media interviews and even contributed content. If you’re a subject-matter expert, your audience will notice—seek to stand out as a resource in your area of expertise! For a deeper understanding of why social proof is essential to your business, read Hollaway’s entire article, “4 Reasons Why Social Proof is Essential to Building Your Brand.”

When you migrate to #Windows Server and SQL Server on Azure, you take the pressure of management off your teams and free yourself up to spend more time creating. Watch this video to learn more about the benefits of this #Microsoft solution.