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When it comes to social media, figuring just what, if any, value it offers your business can be complicated. There is no exact science when it comes to figuring it out and even experts disagree as to just what is and is not important when measuring the value of your company's social media.

Repetition is a proven way to incite people into action. Children use it to break down their parents’ psyche and get them to buy the latest toy, and advertisers use it to sell their product. Now, Microsoft is using the same tactic to try and get you to upgrade to Windows 10. But this time, you don’t have to stand for it.

If you’re not considering YouTube for your business’s marketing strategy, you’re truly missing out on one of the most powerful marketing platforms out there. YouTube gives you the opportunity to establish your business’s unique brand and personality through video.

In today’s competitive business world, it’s imperative that you have a thorough understanding of who your visitors are and what are their expectations. If you’re looking for a powerful analytical tool for your company’s website, Google Analytics one of the best options in the market.

There is nothing worse than having a productive day at the office become undone due to a power outage. Losing power for even a single minute can have far reaching effects on your company’s operations as you need to make sure everything is running properly and all data is accounted for.

Communicating via social media is a way of life for many of us, and these days it’s almost unheard of to not have a Facebook account, but what do you do to stay in touch with friends and family if you don’t have access to one of the popular social media platforms because your government has banned them? This post takes a look at how a country like Iran stays connected despite Facebook and Twitter being blocked – and why the instant messaging app Iranians do use is so wildly popular.

Are you looking for a way to change up your Microsoft Office experience? It’s actually pretty easy to do thanks to a plethora of add-ins available for your favorite Office application. While these tools aren’t exactly reinventing the wheel, they do add a nifty wrinkle to the popular Office suite.