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What are the ownership costs of VoIP?

Voice over Internet Protocol (VoIP) systems are a cost-effective way to improve business communication, as they are billed at a standard monthly fee. But aside from the monthly bill, your VoIP system will also come with other costs of ownership that you should know about.

Does Your Company Culture Lead to Happy Customers?

Employees will generally mirror how they treat customers by how they are treated themselves. If their employee experience is generally positive, then it’s likely they will prioritize a positive experience for customers. In his article, “Does Your Company Culture Lead to Happy Customers?” Phil Geldart shares ways you can ensure a positive experience for your employees—and thus customers. A key piece of the employee experience is the physical environment and the tools they’re provided to do their job. People need to feel safe, comfortable, and supported in order to work effectively. Read Geldart’s entire article for more ideas on how to support an overall healthy employee experience.

The DevOps Imperative: Keep Up or Get Lost

The software industry is moving orders of magnitude faster than what just recently was business as usual. The only way to sustain a high release cadence is to progress through the software development life cycle (SDLC) the right way the first time. Read this article from Forbes to learn how.

5 Savvy Gmail features you should try

Today, over 1.8 billion people use Gmail, choosing it over other email services for its ease of use and productivity-boosting capabilities. They’ll be surprised to learn that they can still take their Gmail experience up a notch by putting the following features to use.

Council Post: The Era Of Evocative Marketing Has Arrived — Are You Ready?

Today’s consumers are hit with thousands of ads every day; we live in a sensory overloaded digital world and we quickly learn to deflect and ignore much information. So, what stands out?

Evocative content marketing, according to Lora Kratchounova in her Forbes article, “The Era of Evocative Marketing Has Arrived—Are you Ready?” Kratchounova writes that “images, stories and other assets that cause viewers to feel a sense of nostalgia, anxiety or thirst for adventure” jump to the forefront of consumers’ interest levels. In other words, content that compels the buyer to feel is the best way to connect with prospects and future customers. Read the entire article for a better understanding of this concept and for ways to improve your evocative marketing approach.

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