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Council Post: Creating An Effective Case Study: 12 Important Tips To Remember

Case studies are valuable pieces of evidence in your marketing programs. They demonstrate the thought process involved in creating solutions to previous problems, and they can give your prospective clients a boost of confidence in your abilities. Developing a case study, however, requires a balance of revealing enough background details—both of the problem and solution—while presenting it in in a way that doesn’t feel like you’re advertising. Read this article for great tips from 12 experts on how to create successful case studies: “Creating an Effective Case Study: 12 Important Tips to Remember.”

Microsoft Partner Network podcast: Partner Marketing Pros- Episode Nine (Part Two)

This week's guest is Gerry Murry, a Research Director with IDC's Marketing and Sales Technology service. Marketing technology and related solutions are his specialty and he's got a great pulse on marketing budgets and trends. He confirms that we've seen an increase in social, content and digital marketing and that the significant upsurge in digital marketing is because it's "way less expensive for the reach that you get.

Internet bandwidth requirements for remote workers

Working from home is here to stay, and more businesses will continue to implement either a fully remote work policy or adopt a hybrid work model strategy. Some employees, however, may find it difficult to be as productive at home as they are at the office, especially if they don’t have sufficient internet bandwidth.

Big Red Cloud: Targeting pain points

Chief Executive Marc O'Dwyer shares that he started Big Red Cloud, an online cloud accounting software company, because as a business owner of a different company, he experienced problems with his own accounting systems and believed there had to be a better way.

Overcoming misconceptions about open source

Ever heard someone argue that open source isn’t secure? Or that open source is difficult to maintain? Myths and misconceptions can hold your team back. Debunk the four most common misconceptions about open source and make the most of your #DevOps transformation with answers from #Microsoft.

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