Today’s consumers are hit with thousands of ads every day; we live in a sensory overloaded digital world and we quickly learn to deflect and ignore much information. So, what stands out?
Evocative content marketing, according to Lora Kratchounova in her Forbes article, “The Era of Evocative Marketing Has Arrived—Are you Ready?” Kratchounova writes that “images, stories and other assets that cause viewers to feel a sense of nostalgia, anxiety or thirst for adventure” jump to the forefront of consumers’ interest levels. In other words, content that compels the buyer to feel is the best way to connect with prospects and future customers. Read the entire article for a better understanding of this concept and for ways to improve your evocative marketing approach.