More than salary, benefits, and work schedule, your company's core value system is what sets it apart from others. How you define your core values so potential employees choose you—and stay with you - is crucial to your success. Employees want to know what their company stands for. Read Karen Rice's article "Five Tips to Enhance Your Company's Value Proposition by Defining Your Core Values" to help you clarify your company's value proposition, so you can make sure your prospective and current employees clearly understand the values that distinguish you from the rest.